5 Social Media Tips for Non-League Football Clubs That Actually Work
Jacob Mistry
Social media is often managed by overworked volunteers or players balancing the club with day jobs. Budgets are tight, and let’s be honest, most of it goes to players. Yet, your social platforms can be the ticket to more sponsors, bigger crowds, and better players.
Here’s how to attract sponsors, fans and players by improving your social media. No jargon, no fluff, just practical advice.
1. Consistency Is Key
Yes, good design matters (we’ll get to that), but don’t let a lack of budget or graphic design skills stop you from posting. A match result shared with a simple, well-cropped photo of the team celebrating is miles better than radio silence. The key is to be consistent. Fans just want to feel connected—don’t overthink it.
2. That Said…Put Effort Into Your Graphics
Okay, I know I just said you don’t need fancy designs, but…you should want them. If you’re promoting a match, announcing a sponsor, or putting out something that represents the club’s brand, make it look sharp. It’s all about balance—your graphics don’t need to look like they’ve come from Manchester City’s media team, but they shouldn’t look like they’ve been stretched out of shape either (we’ve all seen logos that have been screenshot and shared 500 times).
3. Post Matchday Content Like It’s a Big Deal
If you’re playing in front of 200 people or just 20 plus a dog, matchday is an event. Make it feel like one! Post line-ups (preferably not written on creased-up paper with handwriting only the club secretary can read), halftime scores, and full-time results. It gives people a reason to engage. Bonus points if you can add some photos from the game—fans love seeing themselves or their mates in action.
You know Baz. He’s been to every match since the ‘90s and comments on every Facebook post with something borderline sarcastic. Reply to him. Reply to everyone. Engagement isn’t just about algorithms (although it does help). It’s about building a proper sense of community, the thing non-league football does best.
What makes your club unique? Maybe it’s the quirky ground, the volunteer who makes legendary pies, or that one player who insists on wearing fluorescent boots. Share those stories. Your social media shouldn’t feel like every other club’s—it should feel like your club’s. Fans and sponsors are drawn to authenticity.
Non-league football is full of character. Your social media should reflect that. It doesn’t need to be polished to perfection, but it does need to feel real. And if you’re ever stuck? Drop us a message—this is exactly what CLUB ROOTS is here for.